Interflora
Say sorry in a 100 minutes or less
Insight:
Interflora has a claim that you can order flowers online and have it delivered within 100 minutes and studies show that people within the ages of 35 and 54 value apologies made within a day or less
Idea:
Portray interflora as a brand that rescues relationships.
Execution:
Show situations where people have a need to apologize quickly.
PRINTS
![](https://tobithecw.work/wp-content/uploads/2019/06/Interflora_Prints_BW_Colored3.jpg)
![](https://tobithecw.work/wp-content/uploads/2019/06/Interflora_Prints_BW_Colored.jpg)
![](https://tobithecw.work/wp-content/uploads/2019/06/Interflora_Prints_BW_Colored2.jpg)
TVC
![](https://tobithecw.work/wp-content/uploads/2019/05/Interflora_Storyboard.jpg)
![](https://tobithecw.work/wp-content/uploads/2019/05/TweetMockup_Interflora.png)
Using Twitter, we’ll tell famous people to use Interflora to say sorry fast.
![](https://tobithecw.work/wp-content/uploads/2019/05/iphonecokemockup_interflora-1.png)
![](https://tobithecw.work/wp-content/uploads/2019/05/Alexa-on-table.jpg)
Tobi Amuda // Copywriter // Miami Ad School, Berlin
Rafael Joos // Copywriter // Miami Ad School, Berlin
Ashwin Madassery // Art Director // Miami Ad School, Berlin
MIAMI AD SCHOOL
This is student’s work.Names, characters, brands, places and incidents are products of the author’s imagination and are used fictitiously. This work is designed to showcase the student’s ability to work with real brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincendental. This presentation is meant for educational purposes only.