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Interflora

Say sorry in a 100 minutes or less

Insight:

Interflora has a claim that you can order flowers online and have it delivered within 100 minutes and studies show that people within the ages of 35 and 54 value apologies made within a day or less

Idea:

Portray interflora as a brand that rescues relationships.

Execution:

Show situations where people have a need to apologize quickly.

PRINTS

TVC

SOCIAL MEDIA

Interflora will always tweet at celebrities who write hurtful tweets offering them an opportunity to say sorry in a meaningful way.

Using Twitter, we’ll tell famous people to use Interflora to say sorry fast.

SPOTIFY

Let’s tell people on Spotify to use Interflora to say sorry whenever they listen to songs about saying sorry like Elton John’s “Sorry Seems To Be The Hardest Word” for example.

ALEXA

Every time you break something or get in a fight with a loved one, Alexa will ask you whether you want to say sorry by using Interflora.

Credits:

Tobi Amuda // Copywriter // Miami Ad School, Berlin

Rafael Joos // Copywriter // Miami Ad School, Berlin

Ashwin Madassery // Art Director // Miami Ad School, Berlin

MIAMI AD SCHOOL

This is student’s work.Names, characters, brands, places and incidents are products of the author’s imagination and are used fictitiously. This work is designed to showcase the student’s ability to work with real brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincendental. This presentation is meant for educational purposes only.